The new mascara from Sculpted By Aimee has had make-up fans ditching their eyelash curlers and falsies - so of course we had ...

There’s nothing I love more than finding a sweater that’s comfortable, stylish, and affordable. With Amazon’s wide selection ...

Cosmetics brand Maybelline New York has unveiled a powerful new campaign to mark today's World Mental Health Day. Empowering ...

Osaka will support the Brave Together program, which is focused on making support for anxiety and depression accessible to ...

The four-time Grand Slam tennis champion and mental health advocate teams up with the brand for World Mental Health Day.

Cosmetics brand Maybelline New York has announced the return of “Maybe It’s Maybelline” campaign with a modern spin on the unforgettable jingle. The latest brand campaign features Maybelline ...

Confession: I’m picky. I’m picky about a lot of things, especially when it comes to colors. I gravitate toward shades of black, green, pink, and purple for everything, including my essential ...

Maybelline New York has announced a new partnership with Naomi Osaka. The tennis champion will be the brand’s first-ever ...

Jasmine Hand, a makeup expert from The Makeup Loft, shares six easy steps to achieve fuller-looking lips with strategic makeup application. From creating a foundation base and setting it with powder ...

Maybelline's eyeliner ad / Maybelline The fashion and beauty industry is bursting with creativity this year as brands launch brilliant campaigns that resonate with consumers on multiple levels.

A woman and Honda driver said in a TikTok that she used her Maybelline Mascara brand to successfully change her tire.