Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Analytical rigour, strategic foresight, creative intuition and consistency define Remilekun Enitan Dosumu’s advertising career. Over more than a decade, she has emerged as a leading figure in shaping ...

The "Marty Supreme" marketing campaign was successful because we could appreciate Timothée Chalamet's hustle, says a ...

Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to ...

Customers today don’t interact with brands in separate boxes. They see your social posts, read about you in the news, click your ads, get your emails, and visit your website – sometimes all in one day ...

Your brand is likely suffering from a critical sensory deficit. You spend thousands on visual identity—logos, colour palettes, typography, web design—yet you remain completely silent. In a digital ...

A forensic breakdown of 12 world-class brand positioning statement examples. Learn the internal strategies that built Apple, Tesla, and Amazon. Most businesses do not have a positioning problem; they ...

Integrated Dermatology, the country’s largest independent dermatology provider, is pleased to announce the promotion of Nicholas Anguish to President. Anguish previously served as the company’s Chief ...

Despite the launch of its own premium brand Athiva, Chalet Hotels is sticking to its core model as a hotel developer and owner. But that does not mean an asset-light model is not possible in the ...