T-Mobile’s Danny Medico tells the LA Times Studios why the "Un-carrier" is moving past last-touch attribution to find real ...

Discover the concept of price leadership, its impact on market pricing, and explore the three primary types: barometric, ...

Agency leaders share how emotion shapes trust, loyalty and long-term impact, revealing why the way brands make people feel ...

Delcy Rodríguez, Venezuela's interim president, has risen to prominence through strategic moves and political savvy.

Stars from Ariana Grande to Wunmi Mosaku fuel the body positivity movement by embracing differences and pushing back against ...

The team behind Blue Archive has scrapped a planned marketing campaign after players kicked up a fuss. Originally meant to include four streamers, Gigguk (Garnt Maneetapho), CDawg (Connor Colquhoun), ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

Adam Wallacavage’s work installed in a payphone kiosk in Brooklyn, the first work in the Art in Ad Places campaign (all images courtesy Art in Ad Places) As flowers bloomed last spring, a billboard ...

For years, architects and design experts have resisted safety changes at Seattle’s Gas Works Park, but after a teenager died there this summer, his parents want it declared a public nuisance. By Anna ...