Installation of EMC Insurance's new 500-square-foot sign is underway at the company's corporate headquarters at 700 Walnut St ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris Del Conte said he wasn't considering it. The additions of Humann logos on ...

Domino’s pizza chain is changing its logo – and it’s not afraid of keeping it red, white and blue. The pizza chain has a new box design that doubles down on its decades-old color scheme that evokes ...

Get ready for corporate logos on college uniforms. The NCAA said Wednesday that the Division I Administrative Committee had introduced a proposal that would allow schools to sell advertising space on ...

Global footwear brand Reebok is understood to have requested that Israel’s national soccer team remove the Reebok logo from the team’s uniforms. Reebok is said to have asked its local equipment ...

President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who ...

It’s quite possible that I love Cracker Barrel more than any other opinion columnist in America. I took my first date to Cracker Barrel when I was 16 years old. My family used to eat at Cracker Barrel ...

Rebranding a company logo is a risky venture that can either rejuvenate a brand or lead to a public relations nightmare. While the goal is often to modernize and refresh the brand’s image, the results ...