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Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. The seven sets of case studies showcased below highlight examples of the most innovative work and legal ...

Background: To investigate the characteristics of post-marketing database studies (PMDS) included in risk management plans (RMPs) across all therapeutic areas in Japan. Methods: Two researchers ...

Every day, millions of people input prompts (whether questions or instructions) into AI tools such as ChatGPT, Perplexity, Claude, DALL-E, or Meta AI. Recently, media coverage highlighted what seemed ...

As one of the largest grocery retailers in the United States, Kroger has long been a household name. But behind the shelves and checkout counters lies a data-rich advertising powerhouse: Kroger ...

It’s been well over a year since the Oregon Supreme Court heard oral arguments about whether a lawsuit against the Tillamook County Creamery Association should be allowed to proceed. On Thursday, the ...

Residential Park Lozen / IPA - Architecture and more. Image © Dian Stanchev Transforming the environment to adapt to these changes depends significantly on ...

Since the launch of the iPhone back in 2007, smartphones have come a long way to make Mobile the number one platform for businesses and non-profits around the globe to reach new customers with a ...

Across all markets and geographies where mobile apps have become one of the economy staples, the question of a mobile app’s growth is an existential one. It’s either you manage to sustain the app’s ...