Yahoo

Carl’s Jr slammed by TV watchdog over return to ‘bikinis and burgers’ Super Bowl ad

Carl’s Jr’s new Super Bowl ad featuring influencer Alix Earle is facing criticisms from TV watchdogs who likened the video to “soft core porn.” The fast-food franchise tapped the 24-year-old Hot Mess ...
Yahoo

Carl’s Jr. Drops Surprising New Ad With a Familiar ‘That’s Hot’ Cameo

Paris Hilton and Alix Earle are bringing the heat and the queso to Carl’s Jr. The fast food chain just launched a new campaign for its limited-time Queso Crunch Burger, and it’s tapping two of the ...
New York Post

Carl’s Jr. Super Bowl ad brings back bikini-clad burger models after yearslong clampdown

Carl’s Jr., which ditched its sexualized commercials eight years ago, is bringing back its bikini-and-burgers formula for the Super Bowl. TikTok influencer Alix Earle stars in a new commercial from ...
Wall Street Journal

Carl’s Jr. Returns to Racy Advertising Years After It Abandoned ‘Bikinis and Burgers’

Carl’s Jr. has updated its old sexualized marketing strategy with an ad starring influencer Alix Earle, years after the burger chain stopped making suggestive ads and promised to focus more on its ...