The reveal was publicly teased earlier in the week in the form of a giant helmet floating along Lake Erie atop a raft.

As a man films the reveal of the helmet on the barge, he tumbles and falls into Lake Erie. As it happens, the whole thing was ...

Ross Smith, the prankster behind the fake fall at the Cleveland Browns helmet launch, is from Lewis Center, and he also ...

Video footage shows a photographer falling into Lake Erie as he attempted to take photos of the giant inflatable Cleveland ...

The team is calling the new crown it's "Alpha Dawg," which, much to the delight of the internet, is sponsored by DUDE Wipes, ...

BEREA, Ohio -- The Cleveland Browns unveiled a new all-brown alternate helmet on Wednesday, which will be worn three times in ...

An unlucky cameraperson fell into the lake during the Cleveland Browns' helmet reveal on Wednesday and their POV video is ...

A person fell into Lake Erie during the Cleveland Browns helmet reveal July 23 while trying to snap photos. 😬 ...

CLEVELAND, Ohio — On Wednesday, the Browns unveiled their new alternate uniform ahead of the 2025 season, coined the “Alpha ...

In order to publicly reveal the new helmet the Browns built an elaborate float on Lake Erie that featured a giant inflatable ...

Alright, you can either be sponsored by Dude Wipes or you can look like that, but you absolutely cannot do both.

The viral clip of the photographer accidentally falling into Lake Erie felt right on brand for the Browns - a little too perfect like it was a planned stunt.