Even the wee ones in your life as young as 18 months can learn STEM with these magnetic foam builders. Soft blocks connect ...

A growing number of adults are buying toys for themselves, reclaiming memories from their childhood and showing off their ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Our list of the best gifts for kids includes everything from learning gadgets and creativity-inspiring tools to the hottest toys of the year. Our editors and experts handpick every product we feature.

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

Inside the headquarters of the world’s biggest toy brand, the business of fun is taken seriously (well, mostly).

People are doing everything they can to help those ravaged by hurricanes in the south, including group of businesses in the ...

Take the Gabby’s Dollhouse Playset, a detailed replica of the dollhouse; the Pandy Paws Plush, a cuddly version of Gabby’s ...

Parents seeking help in encouraging toddlers to be physically active may soon need to look no further than an inexpensive ...

Kids who regularly use their imaginations to pretend play develop better social skills and vocabulary than kids who do not.

Want to help your tykes excitement soar? Let them take flight with these educational and affordable drones for kids.