Even the wee ones in your life as young as 18 months can learn STEM with these magnetic foam builders. Soft blocks connect ...

The holiday shopping season seems to come earlier every year. But just because the sales have started, it doesn’t mean that you should fill your cart.

A growing number of adults are buying toys for themselves, reclaiming memories from their childhood and showing off their ...

The search for the right toddler clothes can sometimes feel like a task. Many parents want their toddlers to be cute and at ...

From the moment they enter the world, infants benefit immensely from active movement. It's essential not just for thei ...

Portable potty-training seats transform regular toilets into seats that are easier for your toddler to sit on.

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Our list of the best gifts for kids includes everything from learning gadgets and creativity-inspiring tools to the hottest toys of the year. Our editors and experts handpick every product we feature.

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

Inside the headquarters of the world’s biggest toy brand, the business of fun is taken seriously (well, mostly).