A growing number of adults are buying toys for themselves, reclaiming memories from their childhood and showing off their ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Our list of the best gifts for kids includes everything from learning gadgets and creativity-inspiring tools to the hottest toys of the year. Our editors and experts handpick every product we feature.

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

Inside the headquarters of the world’s biggest toy brand, the business of fun is taken seriously (well, mostly).

Parents seeking help in encouraging toddlers to be physically active may soon need to look no further than an inexpensive robotic buddy for their kids, a new study suggests.

People are doing everything they can to help those ravaged by hurricanes in the south, including group of businesses in the ...

Gearing up for holiday shopping? Check out our picks for the best toys currently on sale for Amazon Prime Big Deal Days 2024.

Gearing up for holiday shopping? Check out our picks for the best toys currently on sale for Amazon Prime Big Deal Days 2024.

If you’re looking to get ahead with your Christmas shopping and wondering what might be on your little one’s wish list, ...

Kids who regularly use their imaginations to pretend play develop better social skills and vocabulary than kids who do not.