Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Apple's video arrives years after the company's famous “I’m a Mac, and I’m a PC” ads took numerous jabs at the alleged deficiencies of Windows computers. Ironically, the actor Justin Long, who ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...