Premiere Pro is Adobe's video editing software program employed by creative professionals looking to manipulate high-definition video. Premiere Pro CS3 introduced many significant changes over ...

Adobe Inc (NASDAQ:ADBE) looks to beat analyst estimates once again when the company reports third-quarter financial results Thursday after the market closes. Here are the earnings estimates, what ...

Today, Adobe is taking Adobe Firefly a step further with powerful new tools and expanded access to partner AI models for its AI video generator. The company says this update brings more "control, ...

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. Apr 10, 2025, 08:22am EDT Just over three weeks ago, the ...

Put aside your AI skepticism for a moment and applaud the fact that at least one tech company isn’t stealing or infringing artist copyrights. Yesterday, Adobe released the beta version of its ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Adobe is expanding its generative AI ...

Adobe’s Firefly AI video generator is now available in Adobe Premiere Pro, which offers the Generative Extend feature. This feature allows users to expand a clip with AI-generated video and audio that ...

Adobe's growth deceleration and stagnating margins, coupled with AI uncertainty, make valuation the only path to beating the market. Despite exceeding revenue and EPS estimates, Adobe failed to ...

Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can be used to extend a video clip or generate video from still images or text ...

Currently, Adobe Firefly offers three main tools: Generative Extend, Text-to-Video, and Image-to-Video. Starting with Generative Extend, it’s available in beta as part of the Premiere Pro suite. As ...

Adobe Inc. unveiled artificial intelligence tools that can create and modify videos, joining Big Tech companies and startups in trying to capitalize on demand for the emerging technology. One feature, ...

Oct 14 (Reuters) - Adobe (ADBE.O), opens new tab on Monday said it has started publicly distributing an AI model that can generate video from text prompts, joining the growing field of companies ...