adidas Raises Sales Forecast for Third Time This Year
adidas on Tuesday increased its 2024 sales forecast after reporting better-than-expected results in the third quarter of this ...
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Adidas targets £1bn in profit as Samba and Gazelles soar
Adidas has raised its full-year guidance for the third time this year, citing a “better-than-expected” third quarter and the current brand momentum of its Samba and Gazelle trainers. The sporting ...
Adidas Is On a Roll: Company Raises Full-Year Revenue Outlook After Strong Q3
According to the German athletic company, currency-neutral revenues increased 10 percent compared to the prior year. In euro ...
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The premiumization of Adidas: Samba in leather and made in Italy
Adidas' premiumization: the Samba Vachetta Tan are leather and made in Italy. They stand to be the brand's most expensive ...
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Adidas’s New Flagship Ultraboost Running Shoe Just Got a Price Cut
The Adidas Ultraboost 5X was just unveiled in July, but runners can already snag pairs of men's and women's versions for 25% ...
Dingyun Zhang and adidas Unveil The 'Kouza' Silhouette
Translating the Shanghai designer's futuristic forms to a new pair inspired by adidas’ Beijing Boxing Boot from the '08 Olympics.