Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering ...

Yes Madam issued an apology on LinkedIn, expressing regret for any distress caused by the campaign. The company clarified ...

Yes Madam, a Noida-based home salon service platform, faced significant backlash after a screenshot of a LinkedIn post went ...

Marketing experts believe Yes Madam’s reputation has been tainted by the mail campaign and will be detrimental to the company ...

The company released a statement apologising for the distress caused and clarified that the email was part of a campaign to ...

The brand had previously orchestrated a viral video of a fight between two men arguing over haircuts in the Delhi Metro to ...

YesMadam is facing backlash online for terminating 100 employees who expressed work-related stress in an internal mental ...

The company faced significant backlash after allegedly terminating employees under stress and later clarified that the move ...

YesMadam drew flak on Monday after a purported internal email leaked on social media suggesting the termination.

A beauty service start-up pretended to have fired dozens of employees after they reported being stressed at work.

YesMadam, an at-home beauty services start-up based out of the Delhi-National Capital Region (Delhi-NCR), sparked outrage on ...