WhatsApp says that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to a cultivate a new revenue stream by tapping the billions of people that use the messaging serv

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content for a monthly fee.

It has been a long time coming — seven years since Meta first announced its plan to do so, in fact — but ads are starting to appear in WhatsApp as of Monday. They'll only be visible on the Updates tab and the company says those who use the app only to chat with family and friends really won't see any change to their WhatsApp experience.