Get all the news you need in your inbox each morning. Walmart said it will begin applying the refreshed branding across various channels and customer touchpoints, including its website, app,

Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in unison. It operates as an interesting case study in how the online world reacts to change and the outcome of cognitive biases on a grand scale.

Walmart unveils a "brand refresh" it said will help the store be seen as a "more modern, culturally dynamic brand."