The brand debuted a new bottle that was intended to be more environmentally- and user-friendly and was reportedly a direct ...

The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.

Tropicana customers are in revolt over an orange juice bottle redesign. Again.

Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck ...

Tropicana loyalists are upset over a recent bottle redesign that not only alters the aesthetic but also reduces capacity. The ...

Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t ...

Before its carafe shape, Tropicana juice came in a carton with an image of an orange with a straw sticking out of it. The ...

A story that caught our eye claims sales of Tropicana orange juice have tanked since the company changed the shape of its ...

After approving $23 million to help repair the Tampa Bay Rays' hurricane-shredded roof at Tropicana Field late last week, the ...

New photos show the extensive damage inside the Tampa Bay Ray’s Tropicana Field, whose covered stadium was suddenly exposed ...

Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a ...