Mark Challinor has been interviewing senior media executives across the world as part of his News Horizons column in The Drum ...

Far from being an industry in crisis, a new report finds publishers pivoting from reach to relevance, from ad dependence to ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

At the 20th anniversary of Kantar’s BrandZ report in New York this week, one voice cut through the marketing buzzwords with something sharper: a warning.

For this week’s Agency Advice, we give marketing leaders the right of reply to decades of media that all predict a hellish ...

The growing adoption of AI, from large-scale players to everyday chatbots, signals a shift in how workflows are evolving. For advertisers, AI offers the promise of sharper strategies, higher return on ...

A new report lists an unsurprising top three in the B2B brand world, with rising success from Asia and AI leaders.

London, It’s Our House’ also features a host of stars from the club’s men’s and women’s teams, as well as Madness lead singer Suggs as a cab driver.

At BrandZ’s 20th anniversary in New York, Ryan Verschoor revealed how a strategy shift from acquisitions to brand-building helped Corona top the list as the world’s most valuable beer brand.

Kantar used the 20th anniversary of its BrandZ report in New York this week to deliver a clear message to marketers: your ...

What’s more, as people make purchasing decisions, the data pool gets whittled down. With curation, audiences are dynamic and updated in real-time, which means it captures potential travelers’ latest ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...