The last few years have brought real change. Balance sheets today have significantly more nontangible assets—intellectual property and digital capability, for example—than ever before. And a series of ...

The idea of virtual worlds dates back as far as the 1935 short story Pygmalion’s Spectacles, by Stanley Weinbaum. And metaverse-like real-world use cases have regularly been explored through fiction ...

Digitally enabled ecosystems are a vital part of the modern business landscape. They open the door to new customers and markets, and broaden and enhance a firm’s value proposition through the seamless ...

In 2021, PwC launched its first study into the role of the chief data officer (CDO)—a position we defined based on seniority, role in the organization, and scope of work, rather than just job title.

This is the third in a series of articles looking at sentiments among key segments of the workforce, based on PwC’s Global Workforce Hopes and Fears Survey 2022. Previous articles looked at the data ...

Some of the links between creativity and risk are pretty self-evident. Creativity is all about trying something new, exploring the unknown, and accepting uncertainty and the possibility of failure. In ...

In our 2019 Global Consumer Insights Survey, just 35% of respondents said they chose sustainable products to help protect the environment, 37% said they looked for products with environmentally ...

A version of this article appeared in the Autumn 2021 issue of strategy+business. The first time I visited Google’s sprawling corporate headquarters was to attend a retreat for its human resources ...

A version of this article appeared in the Summer 2021 issue of strategy+business. In the blink of an eye, COVID-19 disrupted the business environment and illuminated a profound, sometimes overlooked ...

A few years ago, leaders at the Gates Foundation reached out to see if I could help them improve their culture. They already had a strong culture of performance: They hired world-class scientists and ...

A version of this article appeared in the Summer 2021 issue of strategy+business. Kristian Ebbesen Fjelde and his team knew that the executive committee meeting scheduled in mid-2019 to discuss the ...

Many would chalk up these differences to culture, the seemingly nebulous and hard-to-control factor that contributes to business success. Our work over the last three decades has centered on culture.