As Co-op launches a new first-party data solution, its top marketer discusses one year of the retail media business and how ...

As it celebrates its 165th birthday, Tag Heuer is overhauling its marketing to focus on brand over specific models to provide ...

Unsurprisingly, considering the importance of video on social platforms, more than half of brands (57%) are increasing their ...

Upon joining A&K Travel Group in 2023, CMO Peter Chipchase felt the travel firm’s branding “wasn’t doing justice” to its ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

In an address to industry leaders and IPA members today (31 March), new IPA president Karen Martin highlighted key challenges facing the ad industry, including short-term thinking, over-reliance on AI ...

Chief brand officer Laurie Lam credits the marketing team with driving 24 consecutive quarters of sales growth and market ...

Over half of marketers say uncertainty is putting resourcing under pressure, with many struggling in the current jobs ...

The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of ...

Asda’s chief customer officer, David Hills, is stepping down from the role to join travel business Jet2. His successor at ...

Three has moved from a “social-centric approach”, where two-thirds of its media budget was allocated to channels like social ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...