CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically.

SEO - Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands?

Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio. The report was based on data from ...

Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. The report was based on data from a survey of 2,000 consumers and ...

Marketing Strategy - Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent ...

Every so often, a traditionally nonbusiness word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. "Storytelling" has become one of ...

What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 ...

The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...

What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids? Would you like them as you would a best friend, or would you screen their calls? Often ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...