Dive Brief: Lipton Hard Iced Tea is attempting to bridge the generational divide between baby boomers and millennials through a unique spin on party culture in an activation timed for National Iced ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

The retailer threw a $10,000 wedding the same week as the $50 million nuptials between Jeff Bezos and Lauren Sánchez.

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to ...

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at ...

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than ...

The future of loyalty was the focus of “Connecting the dots: How brands can boost marketing by integrating loyalty data,” ...

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads ...