A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

A threat actor, identifying themselves as “Grep,” reportedly accessed the company’s internal Jira server using exposed ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

The Oticon email campaign is proof that the fundamentals of great marketing haven’t changed—only the format has. Seniors didn’t need clever subject lines or scarcity tactics. They needed a reason to ...

Writing from California, Wesley Mercer sits at the intersection of behavioural psychology and data-driven marketing. He holds an MBA (Marketing & Analytics) from UC Berkeley Haas and a graduate ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 era.

DMNews (Direct Message News) helps readers cut through the noise with clear, meaningful insights on mindset, relationships, digital life, and more. Every article is built around The Direct Message ...

London-based journalist Melody Glass explores how technology, media narratives, and workplace culture shape mental well-being. She earned an M.Sc. in Media & Communications (behavioural track ...

In order to improve quality and accuracy and achieve reliable data analysis, you can employ a variety of strategies and approaches.