The results show Americans of nearly all age groups, genders, races, and partisan groups have become less likely to want to hear from businesses on current events than they were in 2022. Groups that ...

Companies run the risk of alienating customers and causing long-term damage to their brand reputation or sales.

Amazon launches AI creative studio, audio generator, product launch, optimization, and measurement solutions, and a new Amazon DSP experience.

Hyper-personalization is a key consumer motivator, with 60 percent of shoppers worldwide saying it is “extremely” or “very” important to receive tailored offers. Mass-marketed discounts are a relic of ...

Investment firms Silver Lake and GIC are acquiring Zuora, providers of a business monetization suite, in a stock deal valued at $1.7 billion.

The Treasure Data AI Framework is built on top of the unified, accurate customer data within Treasure Data CDP, with integrated privacy and security features. The first innovations within the Treasure ...

Cognira is partnering with Eversight by Instacart to help retailers optimize their merchandising strategies and leverage AI-driven insights ...

Dovetail's new products and features fully automate data analysis and insight discovery across design research, product development, and every customer interaction.

DoubleVerify's expanded partnership delivers media quality authentication for advertisers using Spotify Ads Manager.

WeDoCRM, a CRM specialist agency, has launched CRM Audit Service to help businesses unlock the full value of their CRM systems.

Uniqode's latest updates automate QR code customization, enable performance monitoring, and streamline lead generation.

With its Cacheflow acquisition, HubSpot expands commerce capabilities for subscription billing and quote-to-cash automation.