The business case for AI agents. With consumption-based pricing, AI agents offer cost-effective solutions for enhancing ...

Digging into the mind of the consumer to understand what’s most important to them going forward. What will resonate? What ...

Simpler cancellations. The FTC’s Click to Cancel rule requires businesses to offer easy, user-friendly cancellation options ...

This year’s top marketing campaigns not only captured audience attention but also reshaped how brands connect with consumers.

AI and brand identity. When integrating AI in customer experience, you must respect a brand’s core values. AI should enhance, not replace, the human elements that customers appreciate most.

Smarter digital containment. Advanced AI chatbots now handle complex inquiries and help contact centers saving costs and improve customer service experiences. Insight-driven deflection. AI-powered ...

AI is transforming content discovery. Creators must adapt to guarantee fair compensation, protect attribution and stay ...

Critical metric. Churn isn't just a number — it's a telltale heart of customer satisfaction and business health. Revenue driver. Tackling churn goes beyond fixing leaks. It's about nurturing a ...