Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia.

AB InBev’s new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.

Tips for creating mid-funnel marketing content that drives conversions.

Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.

A look at the most-read CM stories of the year.

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand's approach to generative ...

Staples Inc. said it has obtained clearance from the European Commission to acquire Corporate Express N.V., a Dutch business-to-business supplier of office products, for about $2.6 billion. Cox ...

AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.

With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are ...

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.