Here’s how 15 brands are “holding space.” Holding space for the 103rd floor. The 103rd floor of the Empire State Building was ...

Companies have found relative success in advertising campaigns that play on running jokes from consumers; for example, CeraVe Skincare’s 2024 Super Bowl advertisement that featured actor Michael Cera.

Engage with the world around you. Explore the natural landscapes that inspire you, attend community events and cultivate ...

Bluesky, created by Twitter’s co-founder and former CEO Jack Dorsey, saw 8.7 million new users following the November 5 ...

Rutledge reflects on lessons learned during her 35 years at American Express.

As such, Kraft Heinz has tried to engage with mac-and-cheese consumers to develop new products. In November 2023, the company ...

Paris Hilton has been riding hard for Formula 1 recently, from sporting Formula 1-inspired checkered latex outfits to ...

Chinese-developed mobile apps are increasingly gaining global market share. Think TikTok, Shein, and Temu to name just a few.

The majority of brands plan to carry out an agency review in the next 12 months, with almost half set to appraise their ...

Other companies that have shared plans to scale back ERGs along with DEI initiatives include Ford and John Deere. The ...

Roku Rewind itself is not a new concept, but the content destination is a new addition. “The Zone provides an easy way to find that content,” Patel said. “We try to have a different element and ...

Newstalgia is also certainly top of the UK’s musical pops right now: Sabrina Carpenter’s hit formula, with the likes of ...