Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem ...

As the industry awaits the closing arguments of the DOJ's lawsuit against Google on November 25, Campaign looks at the tech ...

Neverland is embarking on a global expansion with the introduction of a franchise model, aiming to establish a network of independently run agencies worldwide. The move, devised by Neverland's ...

Iris Worldwide has appointed Menno Kluin, chief creative officer at Ogilvy New York, as global chief creative officer. Kluin ...

With SearchGPT's arrival looming on the horizon, how will AI search may impact businesses? Here’s what marketers need to know ...

This month, Darren Woolley tackles the harsh reality of today’s media landscape: Fight a losing battle for transparency or ...

The US government escalates its case against Google, proposing measures that could reshape search and impact the ad ecosystem ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute ...

EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, ...

WPP has announced a global partnership with Roblox that will enable the holding company's clients to use Roblox as a media ...

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in ...