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The CMO’s preferred (39%) way of saving budget is to eliminate underperforming agency relationships, simplify agency roster/portfolio and renegotiate contracts and scopes of work. The spend survey ...
Refuel Creative has acquired Adelaide-based SLAM Strategy, an eCommerce focused performance and growth agency. SLAM founder ...
In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it's 303 ...
The Do Collective is an independent creative agency driven by a simple belief: don’t just say, do. We help brands move with ...
Transit out-of-home media specialist GoTransit has unveiled Melbourne’s largest moving billboard asset, the double-decker ...
Eighty advertising industry executives are spending a night in prison in UnLtd’s Adland Bail Out, an experience designed to ...
Software platform DoubleVerify has partnered with sustainability technology company Impact Plus to reduce the environmental ...
LinkedIn has launched First Impression Ads, a full-screen, vertical video format designed for single-day campaigns, ahead of ...
A key to brand value is creativity and Kantar’s head of brand strategy, Ryan France, told AdNews that Australian brands need ...
Mad Mex says ‘Bye Bye Bland, Hello Bold’ in a new brand campaign via creative agency Connecting Plots. It’s the first ...
Programmatic media partner MiQ has launched AI-powered advertising platform MiQ Sigma. Sigma unites more than 300 diverse ...
BIG W has partnered with social commerce agency Bread Agency to roll out a live video shopping strategy. The retail chain has ...
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