California’s Delete Request and Opt-Out Platform (DROP) — a first-of-its-kind statewide system — officially launched on January 1, 2026, allowing residents to submit a single request to have their ...

I’m frustrated. I don’t want my martech tool to give me suggestions. I want it to help me execute the work I need to get done in my production environment. I already have enough to do. Speed to market ...

I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as brands ...

The advertising world has reached a moment of reckoning. As of late November 2025, Omnicom Group has officially closed its acquisition of Interpublic Group (IPG), with revenues exceeding $25 billion.

November brought a lighter batch of HubSpot updates, but the impact is anything but small. These are the kind of updates that make your reporting feel faster, your segmentation sharper and your AI ...

They’re brazen, intrusive and widely disliked, so why are we still sending cold emails to unsuspecting recipients? It’s commonly accepted that cold outreach should be avoided like a half-eaten hot dog ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Content management systems (CMS) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

As AI agents collapse the consumer funnel and mediate more decisions, brands must strengthen the distinctly human moats — loyalty, trust, community, ecosystems of convenience and meaningful human care ...

For the past two years, we’ve been living in AI’s gold rush era. To borrow from Taylor Swift, think of it as the “Lover” phase, where everything is shiny, new, and full of possibility. But we’re ...

Many marketing leaders expect their teams to embrace AI but offer little direction on where to begin, which areas to prioritize or what outcomes to pursue. While AI is clearly transforming the ...