In a new book, longtime pollster Michael Cohen argues that a voter-driven approach to politics is ushering in a new era for ...

The question you need to be able to answer for your campaigns isn’t whether mail works, but rather whether it works better ...

It’s been months since Donald Trump’s election victory, and Democrats are still debating how to rebuild from Kamala Harris’ ...

Internal consternation and budget cuts hobbled former Vice President Kamala Harris’ campaign’s efforts to reach Latino voters in 2024.

Named for Campaigns & Elections founder Stanley Foster Reed, The Reed Awards embody excellence in political campaigning and grassroots & advocacy. Every year the Reeds recognize the most exceptional ...

Spending on programmatic CTV advertising surged in 2024, according to a new report from the digital ad software company Basis Technologies, marking a more than 100 percent increase over 2022 levels.

President Donald Trump’s time as a political candidate – and the flood of campaign cash that came with it – have come and gone, but Republicans say there are still ways to grow their donor base. At ...