English singer-songwriter Sam Fender spends the bulk of his third studio album putting his observations about others to anthemic pop rock. The concept is simple.

Sam Fender released his second album Seventeen Going Under. Arriving amid COVID lockdowns in the U.K., the record tapped into the nation's reflective mood, and saw the high-flying rocker reflect on his teenage upbringing in the north east ("Seventeen Going Under"),

North Shields’ answer to Bruce Springsteen is back with stories of his tattered heart and the pride and poverties of his country – but the songwriting on his latest album plods more than it ricochets

DIY Magazine gave the album five stars and wrote: "People Watching is a bleak but astonishing rumination on our current times, viewed through the lens of Sam’s whirlwind past few years - an album that undoubtedly firms up his position as one of the great songwriters of our time."

Devastating observations about the trials of everyday life are part of what the English singer-songwriter is all about

It was the day the North East had been waiting for since 2021. Today, Sam Fender unveiled his critically acclaimed third album, People Watching.