The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

Without question, one of entertainment giant Paramount’s (PARA) biggest new dramas is Yellowstone. But you may not know that ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

Streaming” is The Fly’s weekly recap of the stories surrounding the biggest content streamers. Light Up your Portfolio with Spark:Easily ...

YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, ...

Fox moved into third place in February — its highest ranking to date — thanks in large part to a record-setting Super Bowl.

In February YouTube gained two share points over January to capture 11.6% of time spent watching TV across the month. This ...