The University of Hawaii Athletics Department is asking state lawmakers for millions of dollars more for its budget next year ...

Last week, USC star JuJu Watkins made history when she joined the investor group for the Boston Legacy NWSL expansion ...

Amateur golfer Kai Trump commands a significant NIL valuation, estimated between $1.2 million and $2 million, primarily from ...

College basketball sensation Hannah Hidalgo is making waves with her exceptional skills and impressive NIL deals. Her scoring ...

Members of the Penn men’s basketball community, including Athletic Director Alanna Wren, reacted to reports of the team’s new ...

When Norse fans watch or attend a Northern Kentucky University sporting event, OneHolland Group wants their beverage of ...

Profound change is there for North Carolina. All it's going to take is the NFL to take football coach Bill Belichick off its ...

Michigan State athletes want to capitalize on their opportunities, a challenge that can be compounded by gender and sport.

The university's athletics department is asking lawmakers for a $5 million annual NIL fund to help with recruiting and ...

Skylar George built her social media brand before arriving at Syracuse and now partners with companies like C4 Energy and ...

Missouri Tigers head coach Eli Drinkwitz remains one of the hottest names on the market in this year's coaching carousel with ...

NIL money could be a part of Ohio high school sports soon. Akron-area athletic directors talk about what that might look like ...