The tech giant says that Apple Cinemas is deliberately trying to confuse consumers into believing that it operates the movie theaters.

Cupertino technology giant Apple is suing an East Coast movie-theater chain called Apple Cinemas for trademark infringement, claiming it is confusing consumers and expanding too close to the iPhone maker’s gigantic circular “spaceship” headquarters.

IMAX theaters, Dolby sound, luxury seats and cool popcorn tins are a few of the ways theater owners are working to keep audiences coming back for more.