Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Megumi Kanaike, the manager of the Sydney-based tea store Simply Native, told the Guardian that, over the last six months, ...

The hashtag #MatchaTok has more than 40,000 posts on TikTok with users sharing their morning matcha routines, home setups, ...

Matcha is one of the buzziest drinks of the moment. The hashtag #matcha has racked up over 50.9 million posts on TikTok over ...

This year, amp up the holidays by ordering your own festive frappuccino at Starbucks. This one sports colors that reference ...

Matcha has become a total buzzword in perfumery. Here's what to know about its steady rise in the fragrance world.

The liver is our body's unsung hero, working tirelessly to detox harmful substances. Matcha helps not only by providing ...

Matcha's vibrant colour and health benefits have made it a new fad food, fuelling a surge in demand that is outpacing supply.

Many suppliers have declined to accept new orders and set limits on online matcha purchases because of the shortage.

Matcha lovers are in for a grand treat with Mumbai’s loved diner Mokai announcing its all-new and specially curated Matcha ...

Making matcha — green tea that you fully incorporate, instead of steep, into water — can be a finicky practice. It all starts with creating the powder, a process that dates back to 12th ...