At just 19, Judea "JuJu" Watkins appears to carry the world's weight, yet the USC phenom — who shattered records in her first season — seems to hold it all easily. Why it matters: Watkins is a rising star in women's college basketball — a new six-episode documentary series dives deep into her life and journey.

USC Trojans star JuJu Watkins is keeping her eyes on the big prize this 2024-25 college basketball season. While Watkins is making the most of the NIL system, as highlighted by her recent endorsement deal with insurance brand State Farm, it doesn't mean she's not focusing on the important task at hand.

USC basketball star JuJu Watkins, the star of the documentary series “On The Rise,” has formed a close relationship with WNBA Rookie of the Year Caitlin Clark.

Expect to see USC star JuJu Watkins spending a lot more time with Jake from State Farm. The sophomore guard signed an NIL deal with State Farm, becoming

The USC women's basketball star becomes the second college athlete to partner with the insurance firm after Caitlin Clark.

Southern California’s JuJu Watkins reached 1,000 career points in the second fewest amount of games in NCAA Division I history during the second half against Santa Clara.

JuJu Watkins is focusing on herself after drawing comparisons to NCAA women's basketball legend Caitlin Clark, with the USC Trojans star following in the Indiana Fever ace's footsteps

JuJu Watkins noticed the difference in class last spring. The USC standout shooting guard recalled an observation of students in her class, and it provided more evidence in the growth of women's basketball.

USC women's basketball player JuJu Watkins is signing a name, image and likeness (NIL) deal with State Farm Insurance.