The Big Ten swept the Naismith Awards for the first time, as USC's JuJu Watkins and UCLA's Lauren Betts and Cori Close win end-of-year honors.

As college basketball hits the final stretch of the season, two players in both men's and women's competition, dominate name, ...

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from sponsorship data company SponsorUnited.

Per ESPN's Michele Steele, USC star JuJu Watkins and North Carolina's RJ Davis lead all male and female athletes in NIL ...

The Huskies are significant favorites to win the women’s Final Four after taking down USC on Monday night in the Elite Eight.

JuJu Watkins of USC and Lauren Betts of UCLA were named finalists for the women's John R. Wooden Award on Tuesday, which is ...

Paige Bueckers and UConn are headed to the Final Four. This is after the No. 2 seed Huskies took down No. 1 USC in the Elite ...

The highly anticipated matchup between USC's JuJu Watkins and UConn's Paige Bueckers, which had fans salivating, won't happen ...

SPOKANE, Wash. - On the heels of Paige Bueckers’ remarkable 40-point performance in the Sweet 16, the University of Southern ...

USC and UConn women's basketball will meet in the NCAA Elite Eight for the second straight year but the Trojans will be ...

Kennedy Smith stepped into the void left by injured star JuJu Watkins, scoring 19 points to help Southern California hold off Kansas State 67-61 in the ...

Paige Bueckers put on a show in her bid to win a first national championship. Southern California proved it can win without ...