Could UConn's Sarah Strong or Notre Dame's Hannah Hidalgo become a commercial superstar and grow their fan bases?

The No. 3 seeded LSU Tigers will hit the road to Spokane this week for a Sweet 16 clash against the North Carolina State ...

The highly anticipated matchup between USC's JuJu Watkins and UConn's Paige Bueckers, which had fans salivating, won't happen ...

North Carolina's RJ Davis and USC's JuJu Watkins lead all male and female NCAA athletes in NIL endorsements over the last 12 ...

Per ESPN's Michele Steele, USC star JuJu Watkins and North Carolina's RJ Davis lead all male and female athletes in NIL ...

Watkins' suffered a season-ending knee injury in the second round. The ramifications extend beyond the Trojans.

Dawn Staley sent JuJu Watkins a text as soon as she saw the star Southern California sophomore suffer a season-ending knee ...

LSU’s Flau'jae Johnson shared the court with UConn’s Paige Bueckers, USC’s JuJu Watkins and Arizona’s Jada Williams as the college basketball stars took part in a 3-point contest.

As top overall seed UCLA and star center Lauren Betts prepared for a Sweet 16 meeting with Mississippi, the Bruins’ thoughts ...

LSU's Flau'jae Johnson has 15 deals ... "Players like Caitlin Clark and JuJu Watkins aren't just athletes, they're compelling storytellers whose careers are closely followed from high school ...

The highly anticipated matchup between JuJu Watkins and Paige Bueckers ... which advanced to the Bruins' first Final Four with a win over LSU Sunday night. Bueckers is coming off a 40-point ...