Today's launch of the iPhone 3G will have a huge impact on the mobile marketing industry as a whole, especially in terms of targeting Apple-savvy consumers. Analysts feel that the release of the ...

said Dan Roche, vice president of marketing at TalkPoint, New York. ?We will probably see more marketing that isn?t iPhone focused, but the majority of smartphone users are still iPhone users,? he ...

Even though Apple has had a busy fall launching new Macs and iPad Pro models, the company has been re-allocating marketing staff resources to focus on the iPhone, according to a report.

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A Siri lawsuit settlement over privacy issues has dredged up old rumors about iPhone ad targeting, but Apple says it ‘has never used Siri data to build marketing profiles.’ A Siri lawsuit ...