Apple clarified on Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

Customers say conversations were captured by Siri without their consent and accused Apple of violating their privacy by sharing those recordings.

Apple denied its digital voice assistant Siri poses any privacy concerns — one week after it agreed to pay $95 million to settle a lawsuit tied to the software tool. “Apple has never used Siri data to build marketing profiles,

Apple claims it is "committed to protecting user data" and that "privacy is a foundational part" of its processes. In a statement released on 8 January 2025, titled "Our longstanding privacy commitment with Siri," they commented on the allegations.

Apple has agreed to pay $95 million in a class-action settlement alleging that private Siri conversations were inadvertently recorded and listened to by third-party contractors.

The "Hey, Siri" data that was (is) being gathered by the many millions of iPhones around the world was (is?) not being sold by Apple, the company claims. Do you believe?

The company's virtual assistant allegedly recorded plaintiffs who hadn't said "hey Siri" while they were in their bedrooms and speaking with their doctors.

A suit said unintentional Siri sessions were recorded and sold to advertisers. Apple denied that but agreed to a settlement you might be able to share in.

Apple said Wednesday its virtual personal assistant Siri protects users data privacy on their devices and does not send user information to marketers.