Data shows Giving Tuesday donors are more likely to keep contributing to the cause they select on the annual holiday.

Giving Tuesday is paradoxically both a day of high visibility and stiff competition where even the strongest signal can get lost in the noise, and success often hinges on meticulous planning and compelling storytelling that starts well before the Tuesday after Thanksgiving arrives.

Since it started as a hashtag in 2012, GivingTuesday, the Tuesday after Thanksgiving, has become one of the biggest fundraising days of the year for nonprofits in the U.S. In 2022 and 2023, GivingTuesday raised $3.

As shoppers flock to stores and browse online, a global movement asks consumers to spend some of their holiday cheer on helping the community. Giving Tuesday is held the Tuesday after Thanksgiving each year,

People who opened their wallets for Black Friday and Cyber Monday are encouraged to keep them open just a bit longer to give back.

In both 2022 and 2023, GivingTuesday raised $3.1 billion for charitable organizations. Last year, 34 million adults in the U.S. participated, according to estimates from the organization. As GivingTuesday expands to nearly 100 countries,

This is the busiest time of the year for holiday shopping, but it’s also a big time for giving. Giving Tuesday has grown in popularity over the last few years, but it can be daunting for consumers. Jamie French,

Giving Tuesday is a holiday highlighting the opportunity to give back during the busy holiday season, but scammers can use people’s generosity as a way to make quick cash. The Wisconsin Department of Agriculture,