Gen Z Has the Highest Debt Delinquency Rate — Here’s How They Can Fix it
Gen Z is known for a lot of great things, from their full embrace of new technology to their rather, um, inventive ...
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Gen Z is reviving mall shopping
While they may have been struggling in recent years, a new trend shows that shopping malls could be on the rebound thanks to ...
Gen Z Embraces 'Doom Spending' With 21% Surge In Holiday Purchases, Driven By Stress And Pessimism
A recent report highlights a surge in holiday spending among Generation Z, with many young consumers turning to "doom spending" as a response to stress and pessimism about the future. The trend ...
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How Gen Z Is Reviving U.S. Shopping Malls
Despite a number of closures, U.S. malls are making a comeback, due in part to a surge in younger shoppers. Almost 60% of shoppers 18- to 34-year-old say they shop at the mall "often" or "sometimes" ...
Viewpoint: Gen Z is ready for the skilled trades – is Baltimore?
An executive with DEWALT calls on other Baltimore businesses to join the company in encouraging students to enter the skilled ...
Gen Z Roundtable Year in Review—submit your questions for Dec. 18 event
On Dec. 18 at 12:30 p.m. ET, Ad Age will host a roundtable with members of Gen Z to review standout moments in the marketing ...
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Like Kate Moss, I learned younger men just can't keep up
Much has been made of the fact that Von Bismark was a younger man – quite significantly younger, in fact. Moss is 50, making ...
China's Gen Z embraces badge collecting; ‘Worthwhile spending for emotional value’
A badge the size of a palm may seem like a useless piece of metal to outsiders, but Generation Z is willing to spend hundreds ...
Le Creuset has a whole new generation of owners — and they don’t know how to use them
Le Creuset may have become a status symbol among Gen Z and millennials, but that doesn’t mean everyone knows how to use one ...
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Survey Highlights How Americans Turned To Fintok in 2024
TikTok isn’t just for showing off your dance moves. Financial TikTok users have gained 42 pieces of financial knowledge from ...
Matthew Bourne’s Swan Lake: A well-deserved victory lap for a blockbuster classic
It now seems richly ironic that the ballet world was up in arms when, almost 30 years ago, Matthew Bourne unveiled plans for ...
Gen Z wants to shop in person — and that's helping malls make a comeback
Gen Z consumers, despite growing up as digital natives, shop in stores about as much as their baby boomer grandparents do, ...