Many Gen Z job seekers bring their parents to interviews. Learn why this trend could negatively impact their chances and how ...

Despite growing up in the digital age, members of Gen Z are increasingly opting to shop in stores instead of online, ...

X saw the biggest decline among teenage users. Only 17% of teenagers said they use X, down from 23% in 2022.

Mall owners and retailers are trying to capitalize as teens and twenty-somethings show about as much interest in shopping in ...

Bread sauce and Brussel sprouts have also dropped in popularity with 54 per cent of Gen Zers and millennials believing ...

An executive with DEWALT calls on other Baltimore businesses to join the company in encouraging students to enter the skilled ...

On Dec. 18 at 12:30 p.m. ET, Ad Age will host a roundtable with members of Gen Z to review standout moments in the marketing ...

The President-elect's strategies to meet younger voters where they were at are still paying off, one commentator told ...

Connecting with Gen Z is a high-stakes challenge for businesses. Here are some best practices, key factors and pitfalls to ...

We discussed how Gen Z, often the vanguard of technological adoption, is poised to drive AI-enabled travel innovation. Anna ...

Study finds credit card delinquencies are on the rise, and younger generations are being particularly affected.

Miffy, the white bunny from the Netherlands, on the eve of her 70th birthday, is ready for the spotlight, thanks to some key ...