Despite growing up in the digital age, members of Gen Z are increasingly opting to shop in stores instead of online, ...

Many Gen Z job seekers bring their parents to interviews. Learn why this trend could negatively impact their chances and how ...

An executive with DEWALT calls on other Baltimore businesses to join the company in encouraging students to enter the skilled ...

X saw the biggest decline among teenage users. Only 17% of teenagers said they use X, down from 23% in 2022.

Mall owners and retailers are trying to capitalize as teens and twenty-somethings show about as much interest in shopping in ...

Bread sauce and Brussel sprouts have also dropped in popularity with 54 per cent of Gen Zers and millennials believing ...

On Dec. 18 at 12:30 p.m. ET, Ad Age will host a roundtable with members of Gen Z to review standout moments in the marketing ...

The President-elect's strategies to meet younger voters where they were at are still paying off, one commentator told ...

Gen Z is known for a lot of great things, from their full embrace of new technology to their rather, um, inventive ...

A new report reveals a growing gap between Gen Z's skills and employers' expectations. While Gen Z feels prepared for the ...

A benefits executive with 3 Gen Z kids of her own explains what they, and employers, should be thinking about.

Gen Z are turning their back on Christmas traditional favourites – including mince pies, Christmas pudding, and cranberry ...