Mario Andretti will be serving on the board of the brand new Formula One team that will be fielded by General Motors with its ...

Unlike traditional marketing, which tends to be a one-way street, sports sponsorship allows brands to become an integral part ...

GM-Cadillac’s plans to join F1 in 2026 are taking shape, with the American team exploring a partnership with Ferrari for a ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Danish toymaker LEGO is launching in the spring of next year the Icons Williams Racing FW14B & Nigel set in honor of a ...

Dallara, Tenowo collaborate to produce a Formula 2 seat using recycled carbon fiber, reducing CO2 emissions by 97.5% compared ...

Cadillac would be the first new team to join F1 since 2016. The Las Vegas race marks the third and final stop this year for ...

The collaboration between Alpine and Microsoft begins a big step in educational innovation with the launch of a Minecraft ...

Formula 1 and General Motors reached a deal for Cadillac to start racing in 2026. The competition previously said it would ...

If you’re at all familiar with Formula One, then you’re familiar with its famous car launches. Prior to each new season, all ...

In Vegas, when the circus comes to town, it’s hard to tell who’s performing. Drivers. Fans. Influencers. And now, Ford Motor Company, gearing up to make a ...