The new Netflix show on Deion Sanders adds to the Colorado coach's exposure recently on Amazon Prime, Tubi, ESPN, Fox, CBS, ABC, Fox and YouTube.

Deion Sanders has served as the head coach of the Colorado Buffaloes since 2023. Throughout his two-year career coaching at Colorado, Sanders has led the Buffaloes to a combined 13-12 record.

Netflix announced it will air a three-part docuseries on University of Colorado head coach Deion Sanders called, what else: "Prime Time." Why it matters: Sanders is already one of the most talked-about figures in sports — and with the streaming giant diving deeper into athletes' lives for content,