A top-rated portal class and millions poured into football made Texas Tech the most-talked-about FBS program in the nation ...

Texas Tech football needs more dollars in the revenue-sharing era. Here's the latest on on-field advertising, naming rights for Jones AT&T Stadium.

In the ever-evolving landscape of college athletics, Texas Tech University has emerged as a formidable contender, particularly in the realm of Name, Image, and Likeness (NIL) deals. With a staggering ...

In a remarkable display of community support and financial commitment, Texas Tech University's Matador Club has raised over $63 million since its inception in early 2022. This significant funding ...

The college football season is finally back and Texas Tech, one of the most intriguing teams, kicks off against the ...

The Red Raiders aim to disrupt college athletics with their NIL investment and will either show the power of oil money or remind everyone of its limits.