TikTok, Shein, Xiaomi and three other Chinese companies were named in a privacy complaint filed on Thursday by Austrian advocacy group Noyb, which alleged the firms were unlawfully sending European Union user data to China.

Austrian privacy advocate NOYB has launched its first GDPR complaints against Chinese businesses. The organization has filed complaints against TikTok, Xiaomi, Shein, AliExpress, Temu and WeChat, alleging that these companies unlawfully shared information about European users with parties in China.

Chinese technology firms, including TikTok, face mounting pressure in Europe as compliance with the General Data Protection Regulation (GDPR) takes centre stage. The latest privacy complaints filed by advocacy group Noyb (None Of Your Business) could potentially result in fines amounting to 4% of the global revenue for each company.

Joe' host Joe Scarborough expressed on Thursday's show that he has "always been horrified" by the Chinese-owned app TikTok and said Elon Musk should not be the person to take over American operations for the social platform.

Credit: Unsplash TikTok in Musk Talks Until Then Here's Where to Get Your Short Video Fix The clock is ticking for TikTok in the United States. With a potential ban looming as early as January 19, many users are bracing for life without the app that revolutionized short-form video content.