Every year Apple holds a shopping event from Black Friday (November 29 in 2024) to Cyber Monday (December 2). However, since Apple rarely discounts its products, the event consists of gift card offers rather than actual savings. The newest products are excluded, so don’t expect any offers on the iPhone 16 or new MacBooks.

If you’ve waited all year to splurge on an Apple device, Black Friday is a good time to buy that Apple Watch or iPad at a discount.

Apple tech rarely goes on sale, so when the prices drop it's worth taking a look, especially when, as is the case with the iPad Air, you can save $100. It's the lowest price ever!